“What we see now is a change from what we saw a year ago,” Smith begins, explaining how the perspective has evolved from reactive to proactive. "Frankly, we are moving on."
Executives are no longer in survival mode at the onset of a pandemic, and are now focusing on the future state of their credit union. What we see is the development of larger, long-term plans that move their organization further down its service path. These are technology roadmaps that engulf their business strategy and fuel member service. This has laid the foundation for the credit union digital journey framework.
"Credit unions are sharing their stories and learning from others," Stutzman adds, describing this new conference energy. "Exciting things are happening."